Followerwonk for Instagram - A new way to search for Instagram influencers and users

For years, I've been looking for a tool that would allow you to find Instagram users by searching for keywords in their profile biography text, much like you can find Twitter users with Followerwonk. Eventually, I decided to build it myself. is a search engine that helps you find Instagram users and influencers by searching for keywords in users' biography text.

Unlike other influencer discovery tools that require users to sign up to be listed as influencers, or group users into a set of pre-defined categories, allows you to search using any combination of keywords and find exactly what you are looking for.

While was built with social media marketers in mind, it's most useful as a prospecting tool for influencer marketing campaigns, you don't need to be a social media marketer to use it. You could use to find new Instagram users to follow, or to connect with users in a particular place, with certain interests, or at a particular organisation.

Find users by searching for keywords in their profile bio text

Start your search by typing keywords into the search box. Remember, you're searching for keywords that appear in users' profile biography text, so you'll get more results if you use keywords that people commonly use to describe their Instagram account, like their home town, job, or interests.

Hint: You can also search for emoji that users have included in their profile text.

Filter your results by follower count

To refine your search results, use the followers filter and enter a minimum or maximum number of followers that you want your results to have. Specify both a minimum and maximum number of followers to search within a range of number of followers.

Broaden your results by searching hashtags

To broaden your results, select "Search Hashtags" before you search to also search for your keywords in the recent hashtags used by each user.

Build & download a list of users

Once you've found the users or influencers you are looking you, you can start to build a list by clicking the "+ Add to list" button. When you're finished, download your list as a spreadsheet using the "Export to CSV" button.

Got questions or feedback? is a work in progress. If you have any questions or feedback, I'd love to hear them. To get in contact, follow me on Twitter, or send an email to [email protected].